In 2001 when Joyology was born I said to myself " Pat, if you think you are going to build this into a business you are going to need some serious help!"
At that time I had heard of Mike Hutcheson, then MD of Saatchi and Saatchi Auckland. His capacity for geniality preceded him and I decided he would be the one i would approach to be my mentor. When I finally wooed his PA and secured an appointment I went into panic mode. What on earth was I going to say to this clever man?
Dear reader.....I even went and had coaching! Truth!!!
However as the day got close for my appointment the universe sent me a mini bottle of Dettol in the post. And the IDEA came! I got together the bottle, a make up sponge, 2 cotton buds and a bandaid, wrapped them in clear cellophane and put the wee parcel in a small treasure chest. On meeting Mike in his wonderful office, I handed him the chest...which he opened, saying....as you might expect...." Um....what's this Pat?"
I replied...." Well Mike.....I am not here to sponge off you.....but I do have the germ of an idea.....it has a couple of applications.....and I don't want it to be a bandaid job" I went on to explain what I thought Joyology might be , and asked him would he be my mentor and would he support me to get funding.
He said "yes" and "yes" and is a friend and colleague to this day!
What I want to impress on you though, is at that time I was broke, my partner of 20 years had left and I had undergone a series of other losses. My esteem was a bit thready, and yet even in that dark moment my creativity saw a way to make a very memorable presentation!
At that time I had heard of Mike Hutcheson, then MD of Saatchi and Saatchi Auckland. His capacity for geniality preceded him and I decided he would be the one i would approach to be my mentor. When I finally wooed his PA and secured an appointment I went into panic mode. What on earth was I going to say to this clever man?
Dear reader.....I even went and had coaching! Truth!!!
However as the day got close for my appointment the universe sent me a mini bottle of Dettol in the post. And the IDEA came! I got together the bottle, a make up sponge, 2 cotton buds and a bandaid, wrapped them in clear cellophane and put the wee parcel in a small treasure chest. On meeting Mike in his wonderful office, I handed him the chest...which he opened, saying....as you might expect...." Um....what's this Pat?"
I replied...." Well Mike.....I am not here to sponge off you.....but I do have the germ of an idea.....it has a couple of applications.....and I don't want it to be a bandaid job" I went on to explain what I thought Joyology might be , and asked him would he be my mentor and would he support me to get funding.
He said "yes" and "yes" and is a friend and colleague to this day!
What I want to impress on you though, is at that time I was broke, my partner of 20 years had left and I had undergone a series of other losses. My esteem was a bit thready, and yet even in that dark moment my creativity saw a way to make a very memorable presentation!
RSS Feed